On a Saturday morning I watched a group of girls aged approximately 6-8 years old performing walking lunges in their warm-up for club sport. It was early morning on a winters day, and every single one of them was using both hands on their lead knee as they struggled to come out of each rep. Heart breaking. Tragically I can see this in all sports of all age groups in the fields and playing arenas in any city in the western world. At least anywhere with internet connection, where dominant trends spread more rapidly. A predominance of misguided, non-effective, career killing and quality of life damaging training methods.
I’m sure the coach, a middle aged and enthusiastic man, was well-meaning. In the same way the misguided physical coaches globally are for the most part well meaning – for some reason they don’t ask the question and dig deep enough to understand there is a better way.
In the case of walking lunges in the warm up its potentially life-changing knee degeneration being created in group of unsuspecting and trusting minors.
If you share my vision that the direction of training in this world is heading in an inappropriate direction you can be part of the solution, rather than being part of the problem. Because as KSI coaches we are very clear in our vision – there is a better way, athletes and clients training to be better deserve that better way. We are committed to giving them the best so they can be their best. This is measured by zero injury and superior outcomes in training and competitive. Podium performances.
However if you, like the coach that winter Saturday morning with his group of 6-8 year old girls, leave your training decision inquires at the level of ‘well EVERYBODY is doing this’, then I’m confident you shouldn’t bother reading any further. On the flip side, if you share my beliefs that what is being done is simply not good enough, then read on.
I appreciate that possibly the vast majority of sports and physical preparation coaches care more for conformity than about the results. That’s normal. That’s average. It’s not going to change. 90% of every group is committed to conformity and being ordinary. 5% are drive to be good. 5% won’t rest before greatness is achieved. You choose your group, your tribe. You can be ordinary and average. Or you can be good. Or you can be great. At KSI we are driven to be great. You can share that vision, not just in lip service but in the same metrics we use to objectively confirm the superiority of the KSI way.
I appreciate that possibly the vast majority of physical preparation coaches care more for the perception of popularity, how many hits on their website, how many social media followers, than their ability to positively impact the lives of the end user. Or how low their body fat is, or how big their biceps are. How much ‘knowledge’ they have, or how many certificates they have. However there will also be some of you that are drawn to the impact you have on the end user, more than the perception you create with your peers.
Throughout my professional career I have solved problems the world faces in training through disruptive innovations that ultimately path through the ‘three stages of truth’ – first they are rejected, then ridiculed and then adopted and claimed by a trend-spotting marketer from the north-east or the south-west!
KSI Coaches are taught these innovations at a level of excellence not imaginable to the rest of the world. And they are taught innovations that have not been released into public domain, as they rise through the levels and become trusted teachers of the KSI way.
We put the athlete/client first. We let impact determine our results. We let our results do the talking. We under promise and over deliver. We prefer the marketing that comes from the way we change peoples lives over the marketing most use on social media to create a perception of themselves. We are humble and solution focused. We make a difference in the lives of others, and in doing so make a difference in the lives of our coaches. Our coaches live a lifestyle most can only dream off, as a result of giving athletes and clients training results more can only dream off.
It’s your choice. You could be part of the solution, the KSI way.
In July 2017 we are offering selected physical preparation coaches the opportunity to spend 21 days with my top coaches and myself; through webinar and forum interaction. It’s not for everyone. Here are some of our pre-qualifications criteria:
1. You need to have been coaching for at least 5 years.
2. You need to have come to the conclusion that there is a better way (for both you and your clients).
3. You need to have taken some action to date to study KSI material (not including free online articles).
21 days with us during which you will get an inside look at who we are, what we do, and why we are totally confident we lead the world in athlete preparation. Free.
Email firstname.lastname@example.org to learn more.
Email email@example.com to learn more.